If your ideal job involves sipping cappuccinos in Tokyo, filming latte art in Milan, or storytelling from a coffee farm in Costa Rica, all while getting paid a six-figure salary Starbucks might have just perked up your future.
The global coffee brand is on the lookout for two Global Coffee Creators. In short: full-time content creators who will travel the world for a year, diving into the rich world of Starbucks coffee culture and sharing it on social media — mainly TikTok. One hire will be an internal employee, and the other, an external applicant.
The Dream Job (Literally)
Forget cubicles and office buzz — this job offers real buzz. Starbucks is sending these creators to up to 15 different international locations between August 2025 and July 2026. Destinations include iconic cities like Tokyo and Milan, and even Starbucks’ own coffee farm in Costa Rica.
This isn’t about snapping generic café selfies. It’s about capturing the soul of the Starbucks story — from the craft behind each cup to the communities built around them. Expect to meet baristas, farmers, designers, and everyday coffee lovers along the way.
Perks That Go Beyond the Percolator
This full-time role comes with a hefty salary ranging from $80,100 to $136,000 per year, plus eligibility for performance bonuses. But the perks don’t end there:
- Comprehensive healthcare and wellness benefits
- Paid time off (yes, even while traveling!)
- Access to Starbucks’ College Achievement Plan
- Travel and lodging support through Delta Air Lines and Marriott Bonvoy
For coffee-loving creatives with a knack for storytelling, it’s the kind of offer that’s hard to espresso-turn down.
How to Apply (Hint: TikTok Is Key)
You don’t need a degree, years of experience, or even a perfectly curated resume. Instead, applicants must:
- Be at least 18 years old
- Have a valid U.S. passport
- Be able to travel internationally from August 2025 to July 2026
If your ideal job involves sipping cappuccinos in Tokyo, filming latte art in Milan, or storytelling from a coffee farm in Costa Rica — all while getting paid a six-figure salary — Starbucks might have just perked up your future.
The global coffee brand is on the lookout for two Global Coffee Creators. In short: full-time content creators who will travel the world for a year, diving into the rich world of Starbucks coffee culture and sharing it on social media — mainly TikTok. One hire will be an internal employee, and the other, an external applicant.
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A Growing Trend: Content Meets Corporate
From Billboards to TikToks: How Marketing Has Evolved
Not long ago, marketing looked very different. Picture it: giant billboards towering over highways, glossy magazine ads with flawless models, radio jingles stuck in your head for days, and expensive TV commercials that aired during prime time. These traditional methods were all about broadcasting — one-way messages from companies to consumers, carefully curated by ad agencies and approved by a dozen executives in suits.
Fast forward to today, and that polished, one-directional model has been turned on its head. Welcome to the age of social media — where anyone with a smartphone, a Wi-Fi connection, and a dash of creativity can command more attention than a Super Bowl commercial.
Instead of simply telling people what to buy, modern marketing now focuses on conversations, experiences, and authenticity. And instead of being pushed by big-name celebrities, it’s often driven by relatable everyday creators — people who feel like friends, not spokespeople.
TikTok, Instagram, and YouTube have become the new billboards — except they’re not static or silent. They’re alive with energy, humor, vulnerability, and storytelling. These platforms have redefined the marketing landscape by favoring bite-sized, scroll-stopping content over expensive ad campaigns. Suddenly, a 20-second clip of someone unboxing a product or sipping a coffee can do more for a brand than a million-dollar marketing budget ever could.
And here’s the twist: today’s audience is incredibly savvy. They can smell an ad from a mile away. What they want is transparency. They want content that feels unscripted, behind-the-scenes, and real — even if it’s promoting something. This shift has forced brands to abandon the stiff, corporate voice and instead hire creators who can craft content that feels fun, spontaneous, and human.
The Rise of the Corporate Creator
In the age of social media, brands are increasingly handing the storytelling reins to individuals who know how to speak “internet.” These creators aren’t your typical influencers — they’re a new hybrid breed: part brand ambassador, part content strategist, part digital performer.
Instead of relying on agencies or scripted ad campaigns, companies now want real people to share their real experiences in real time.
Creativity Over Credentials
Here’s the twist: most of these roles don’t ask for fancy degrees or agency experience. They prioritize creativity, humor, and cultural fluency — not just professional polish. That’s what makes the Starbucks role so revolutionary: it’s a six-figure, benefit-packed position built on personality and storytelling chops, not on résumés stuffed with corporate buzzwords.
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Why It’s Bigger Than Starbucks
Starbucks isn’t just brewing content — it’s brewing a shift in how brands operate. This approach gives digital creatives something rare in the influencer economy: stability, structure, and purpose. With health benefits, travel perks, and a full-time salary, this job bridges the gap between freelance influencer gigs and traditional employment.
For aspiring creators, it’s not just a paycheck. It’s proof that passion projects — when done well — can turn into legitimate careers.
Related Jobs Where Content Creators Collaborate With Companies
1. KFC’s Chief TikTok Officer
KFC launched a viral hiring campaign for a Chief TikTok Officer, offering $5,000 a month to run their TikTok account. The job required creating original, trend-driven videos to promote their products, often with humor and a Gen Z tone. Applicants didn’t need corporate experience — just content skills and a love of fried chicken.
2. Duolingo’s Social Media Intern (Now a Full-Time Role)
Duolingo became a TikTok sensation thanks to their giant green owl mascot and chaotic, meme-friendly content. Their once-temporary social media intern turned full-time creator helped shape the brand’s voice and create daily viral videos with zero marketing jargon — just pure personality.
3. Travel Alberta’s “Adventure Ambassador”
The tourism board of Alberta, Canada launched a campaign looking for digital storytellers to travel the province and document the hidden gems — from ice caves to hot springs — through social media posts, reels, and blogs. No degree needed, just content creation skills and a passport.
4. Red Bull’s Student Marketeer Program
Red Bull hires student content creators from campuses around the world to promote the brand through creative stunts, social media challenges, and campus events. These brand ambassadors get real marketing experience while acting as the “face” of Red Bull in their local area.
5. Hopper’s TikTok Content Creator
Hopper, the travel booking app, hired a dedicated TikTok creator to produce skits, trends, and travel hacks that aligned with the brand. The job included working remotely, keeping up with algorithm changes, and hopping on emerging trends fast — all while subtly promoting the Hopper app.
6. The North Face’s “Explore Fund Council Storytellers”
The outdoor gear company launched a program where selected creatives were paid to highlight social impact and environmental stories tied to exploration and adventure. These roles weren’t just about product plugs — they were about reflecting the brand’s deeper mission.
7. Marriott’s “TikTok Correspondent” for Travel Campaigns
Marriott Bonvoy ran a campaign to find TikTok-savvy travelers who would stay in luxury hotels and resorts while documenting their experiences through engaging, aesthetic, and informative short-form content.
These roles reflect how the line between influencer and employee is blurring, with companies now offering structured, paid opportunities to everyday creators — no fame or fancy credentials required.
